What's my story?

For 7 years I created the world's first biodegradable shoes that bloom, as a product designer and entrepreneur. 

I now help others to align company values to brand identities and product designs that make real impact:


As a creator I develop iconic designs that embody your brand identity and purpose

and offer workshops to help you shape your brand story as a sustainable business (to be).


As an educator I coach and advise students and professionals to unlock their full potential

and present ideas that inform, entertain and inspire audiences to make an impact.





Partners & Clients

Working together makes everything better. Whether it's my co-creative approach with clients or close collaboration with partners, my aim is to improve results and amplify potential.

Strawberry Earth Family

They say you are the average of the 5 people you spend the most time with, so I'm happy to share an office with fellow committed change-makers like Roos & Mette from creative agency Strawberry Earth, Scato & Raoul from strategy & innovation agency the Karma Brothers, Brechtje & Leonoor from The Green House graphic design & photography, graphic designer Jochem Duyff, coding wizard & website developer Nard Haverkort, copywriter Lizet Deutekom, science philosopher Floortje Moes, medical anthropologist & care innovator Marianne van der Heijden and leisure, tourism & arts consultant Erik Grootscholte.