Educational Services

Talks and lectures
Product Design Teacher
Design Experience Teacher
Sustainable Product Design Expertise
Brand Storytelling Practicum


Past Events

TEDx University of Groningen

Smart & Dirty Design Symposium Zurich

IndieBrands #1 Amsterdam

Business Reporter’s SupplyFest London

Sustainable Brands London

Sustainable Brands Istanbul

UWC Atlantic College Wales

Unilever Supply Chain Strategies Zurich

Tony Chocolonely

Sustainable Brands San Diego

Salterbaxter London

Green Filmmaking Competition Netherlands

Dutch Polymer Institute Eindhoven

Amsterdam Fashion Institute

Dutch Design Week Eindhoven

McKinsey & Company Amsterdam

Ernst & Young


Teaching Experience

Since 2008 I've taught several courses at the Faculty of Industrial Design Engineering in Delft and given guest lectures and workshops at InHolland College, Amsterdam Fashion Institute, ROC Alkmaar and others.


Design Experience / Form Experience - Students learn how form and color communicate the functional, emotional and cultural dimensions of a product. Tasks include organization of introductory talks for each project, explanation of theory, coaching and motivating students throughout the design projects, grading students' work and providing feedback.

PO2 Concept Design - First year students learn about the design process from problem definition to concept development, including a user research day. 

Zen and the Art of Design - This elective in the Masters curriculum focuses on the design of products and user rituals that infuse our daily lives with a mindful quality. To this end, designers first focus on the important desired qualities, both in a material sense and in a social interaction sense. Only after they have moved the design brief away from the actual product to a more abstract level, do they start thinking about problem solving.



Engineering & Entrepreneurship - A morning workshop in which engineering students get acquainted with and learn to apply brand character & storytelling theory to marketing, communication and product design.

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Global Leadership Programme - During this summer programme, students between 16-18 years old develop product concepts and city development plans in line with sustainability & circular economy principles.

The United World College Atlantic College brings together 360+ students from 92 nationalities and a wide range of socio-economic backgrounds to study and live together for their final two years of high school. The goal is to engender personal leadership as global citizens in service to their community.