For more than a decade I've designed, developed and marketed change-making concepts. I'm passionate about creating remarkable ideas and making them a physical reality, from brand story to concept, from sketch to product.
The world's first 100% biodegradable shoes that bloom. Plant them in the ground after they're worn down and they will turn into compost, while the seeds in the tongue will bloom into a bouquet of wildflowers. We developed OAT Shoes over the course of 2.5 years at a time when biodegradable products - let alone footwear - were hardly commercially available. OAT Shoes were designed in the Netherlands, developed in Italy and produced in Bulgaria.
ROLE: Concept, brand and product design, product development, prototyping, production management, materials sourcing, graphic design, copywriting, representation.
OATies Baby shoes
OATies baby shoes where the world's first biodegradable baby shoes that grow up as a tree. Completely biodegradable, you can plant these shoes in the ground when your baby grows out of them. The seeds offered with the baby shoes can grow into the baby's Tree of Life so they can grow up strong together.
ROLE: Concept, brand and product design, product development, prototyping, production management, materials sourcing, copywriting, representation.
Our take on the traditional plastic bag: a single piece of grade-A biodegradable leather, stitched together with thick cotton thread.
ROLE: Concept, product design and development.
A range of commercially priced sustainable footwear developed in Portugal that features biodegradable leather, water-based glues and organic cotton lining.
ROLE: Concept, product design, product development, prototyping, materials sourcing.